Retailers that resist digital transformation or are lagging are the ones we hear about everyday, on the list of big brands filing for bankruptcy, store closures and major layoffs in a desperate struggle to survive.

The promised land of unified commerce is not as far away as many retailers think. There are solutions that can help businesses deliver on new customer expectations without rebuilding.

Is retail an industry on the verge of a meltdown, or is it an industry ripe with opportunity? The answer depends on two things: Your stance on unified commerce and your willingness to innovate.